Acquisition drives IC access

Avnet Memec, the semiconductor distributor of Avnet Electronics Marketing EMEA, is offering a full range of Cirrus Logics products in its portfolio. The completion of the product portfolio is the result of Avnet Memecs acquisition of Azzurris at the beginning of 2008. Before then, Cirrus Logic and Avnet Memec had already extended their distribution agreement into the UK, France and Italy. Avnet Memec is now distributing all Cirrus Logic products on a pan-European level. Cirrus Logics vice president of worldwide sales, Tim Turk, said: By leveraging with Avnet Memecs specialist approach to design creation we will be able to accelerate Cirrus Logics expanding profile of analog and mixed-signal IC products across Europe.
Avnet Memecs vice president technical marketing, Jon Ellis, added: Cirrus Logics products fit perfectly into our portfolio and into our technology strategy. Analog and mixed-signal products are becoming more and more significant. We already, and will further, help Cirrus Logic to strengthen their position as a market leader in high-precision analog and mixed-signal processing components especially as Avnet Memec is already strongly positioned in the Audio/Video and Industrial segment.
Avnet Memecs president, Steve Haynes, concluded: We are delighted about the cooperation with Cirrus Logic. Over the last three years Avnet Memec has proven to be a strong, competent and reliant partner. Working with almost all of our suppliers on a pan-European basis and being the only distributor for the full range of Cirrus Logic products underlines our technical know-how and expertise. Our commitment to our partners and customers will ensure the benefits for all sides also from the latest developments.