Gennum hires semiconductor rep start-up

Mark Scott-South and Tim McBride, both of whom have spent the last 10 years selling semiconductors into the broadcast and AV markets across Europe, have formed their own manufacturers’ representative business. The new company, Leading Light Technologies, will specialise in sales to the broadcast sector, initially in the UK and later across Europe. The firm has struck a deal with Gennum covering the UK and Norway. Gennum designs optical, analogue and mixed-signal chips for video broadcast, data communications and consumer connectivity applications. Leading Light Technologies will support Gennum’s European distributor, Nu Horizons Electronics. Leading Light Technologies has also signed an exclusive deal with Daitron, a silicon valley based distributor, to jointly promote a high-end image processor line by I-Chips into the UK broadcast and AV markets. McBride expects to add up to six more semiconductor lines during the next 12 months.

McBride and Scott-South are degree-qualified electronics engineers who believe that their broadcast specialisation and ability to provide in-depth design support will attract deals with some of the most technically advanced semiconductor companies in the sector.

Director, Tim McBride, says, ‘The UK is the most important European market for broadcast, representing some 40 to 50% of demand, so we’ll concentrate our efforts here in the first instance. We have established relationships with around 150 broadcast accounts and more are emerging all the time.’