Green PC market to exceed $190 billion by 2013, says researcher

Computer and server vendors are making their products increasingly green with the newest nextgengreenpcsequipment consuming less electricity than legacy hardware, toxic substances being replaced with more environmentally friendly materials, and most vendors taking their products back at end of life cycle for reuse/recycling, according to a new study by NextGen Research, Oyster Bay, N.Y.

The study, “Green Computing: Reducing the Environmental Impact of PCs, Servers By Using Safer Materials, Slashing Power“, reveals that purchases of green desktop and notebook computers and netbooks will grow from less than a sixth or $37 billion of the $249-billion PC market in 2009, to nearly two-thirds or more than $190 billion of the $323-billion PC market in 2013.

“There are practical reasons spurring OEM hardware vendors and their corporate customers to invest in green hardware technologies: vendors want to make money, and corporate enterprises want to save money. That’s why top-tier desktop and server vendors like such as HP and IBM are introducing new, more-efficient servers that run cooler, consume less power, and still deliver the processing power needed to satisfy the demands of even the most compute-intensive data centers,” said NextGen analyst and author of the study, Laura DiDio, in a statement.

DiDio said a properly planned migration to green PCs and servers can lower the total cost of ownership (TCO) by 20 to 50 percent and allow companies to realize a return on investment (ROI) within the first year. “Hardware and semiconductor vendors are building more environmentally friendly chips and hardware that offer better performance, consume less power, run cooler and are competitively priced,” she added.