Blu-Ray announces plans for 3D technology

Los Angeles, Calif. — The Blu-ray Disc Association (BDA) has plans for incorporating 3D into the Blu-ray Disc format. The association, comprised of major motion picture studio, IT and consumer electronics companies, is working on a uniform specification for 3D content across the Blu-ray Disc Platform.

The association is examining a number of criteria. BDA said the specification will require delivery of 1080p resolution and backward compatibility for both discs and players at a minimum. This means 3D discs will include a 2D version of the film that can be viewed on existing 2D players and consumers will be able to view their existing libraries of 2D content on 3D players.

The current BDA efforts will provide individual companies with the technical information and guidelines necessary to develop products based on their own internal planning cycles and timetables.

Leading members of BDA include Apple Inc., Dell Inc., Hewlett-Packard Company, Hitachi, Ltd., Intel Corporation, LG Electronics Inc., Mitsubishi Electric Corporation, Panasonic Corp., Pioneer Corporation, Royal Philips Electronics, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Sun Microsystems, Inc., TDK Corporation, Thomson, Twentieth Century Fox, Walt Disney Pictures and Television, and Warner Bros. Entertainment.