Car, PND mobile TV market to double by 2015, says iSuppli

El Segundo, Calif. — Worldwide shipments of mobile television systems for cars, including solutions embedded into autos and in portable navigation devices (PNDs), are expected to exceed 17 million units in 2015, up from 8 million units in 2009, according to iSuppli Corp.

“Mobile television represents a lucrative growth opportunity for hardware makers and service providers,” said Richard Robinson, principal analyst, automotive electronics, for iSuppli, in a statement. “Car passengers will be able to take advantage of live television services in an increasing number of vehicles with embedded front and rear displays.”


The future of mobile television services is likely to be shaped by new mobile TV broadcast standards, rather than cell-broadcast, IP-based video services, says iSuppli. In addition, the rollout of new mobile TV formats will be heavily dependent on the initial introduction of services in consumer devices and phone handsets, with mobile TV in the automotive space likely to piggyback on any successes in the consumer space, according to the researcher.

While broadcast television offers a strong growth opportunity for automotive OEMs and PND vendors, there also are numerous financial and technical challenges such as uninterrupted delivery of picture and audio faced by vehicle manufacturers as they embed receiver solutions into vehicles, says iSuppli.

iSuppli’s upcoming report, “Digital Radio and Mobile TV in Automotive: Seeing, hearing and managing future demand,” will cover international mobile television standards including DVB-H, DVB-T, DVB-SH, T-DMB, CMMB, FLO and ISDB-T.

Click here for more information on iSuppli’s Automotive Digital Entertainment service.