Global consumer electronics market to grow slightly in 2010

El Segundo, Calif. — Worldwide consumer electronics OEM revenue will rise to $317.3 billion in 2010, up from $312.3 billion in 2009 thanks in part to improvements in sales of LCD-TVs, digital set-top boxes (STBs) and appliances, according to iSuppli Corp.

While a less than 2 percent increase represents only marginal revenue growth, it marks a return to growth after a 6.7 percent drop in 2009, which represents the market’s first annual decline since the 1.6 decrease during the dot-com bust year of 2001, reports iSuppli.

“Sales of consumer electronics rebounded in the second half of the year, setting the stage for renewed growth in 2010 and beyond,” said Jordan Selburn, principal analyst, iSuppli, in a statement. “One major bright spot for consumer electronics in 2009 was the LCD-TV segment, which achieved 4.2 percent revenue growth due to incentives in China and the increasing sales of LED-backlit sets. The LCD-TV market is set to extend its winning streak in 2010 as stabilization in the global economy and declining prices prompt consumers to keep buying.”


iSuppli projects that the global LCD-TV OEM revenue in 2010 will rise to $75.5 billion, up 5 percent or $3.6 billion, from $71.95 billion in 2009, the largest dollar increase of any consumer electronics segment for the year. This will be followed by digital STBs, which will reach $18.2 billion in 2010, up $1.9 billion or 11.6 percent from $16.3 billion in 2009, says the market researcher.

The report, “Consumer Electronics Market Sees a Happier Holiday,” finds that sales are particularly strong in the Asia-Pacific region due to the continued expansion of digital infrastructure.

Global OEM revenue from appliances such as washing machines, ovens and refrigerators is expected to rise to $76.99 billion in 2010, up 2.1 percent or $1.9 billion, from $75.4 billion in 2009, making it the third largest dollar growth area for the year, says iSuppli.

Other areas expected to experience revenue growth in 2010 include DVD video players, PMP/MP3 players, digital photo frames and handheld video games, says iSuppli.

However, global OEM revenue from plasma televisions is projected to decline to $9.2 billion in 2010, down 24.9 percent from $12.2 billion in 2009, and CRT television is set to drop by $2.5 billion for the year, reports iSuppli.