Samsung buys Liquavista

samsunglogo1Seoul, South Korea — In a move to deliver next-generation display technologies that deliver brighter images at lower power consumption, Samsung Electronics Co., Ltd. has acquired Liquavista BV, a display technology company that offers a new type of electronic display technology. Samsung completed the acquisition of the Eindhoven, Netherlands-based company in December 2010.

Liquavista, founded in 2006 as a spin-out from the Philips Research Labs, offers an electronic display technology known as electrowetting for applications in e-readers, mobile phones, media players and other mobile devices.

The electrowetting technology, which operates in transmissive, reflective, transparent and transflective modes, enables the development of displays with bright, colorful images with dramatically reduced power consumption, said Samsung. Displays, designed with the electrowetting technology, consume only 10 percent of the battery power of existing display technologies, according to the company.

The technology also is said to offer more than twice the transmittance of LCD technology and can operate at low frequencies.

Samsung plans to use the electrowetting technology in e-Paper and transparent displays. Because electrowetting can be manufactured by modifying existing LCD production lines, Samsung expects significant synergies through the utilization of existing manufacturing equipment and capabilities.

In e-paper applications, the response time of the electrowetting displays will be more than 70 times faster than that of existing reflective displays, allowing for color videos, which was previously thought impossible, said Samsung.

Samsung expects to apply the technology to transparent, transmissive and transflective displays in the future.