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Digi-Key joins CEDA

Thief River Falls, Minn. — Digi-Key Corp. has joined the China Electronics Distributor Alliance (CEDA) as a founding member. CEDA was created to promote franchised distributors’ value-added services, strengthen cooperation between suppliers and distributors of electronic components, and to encourage technological innovations with the support of government incentive policies, said Digi-Key.

CEDA is supported by the Chinese government and related industry associations, as well as distributors of electronics that conduct business with Chinese companies.

“China has played a major role in the electronic component industry and Digi-Key is experiencing exponential sales growth in China,” said Mark Larson, president and COO of Digi-Key Corporation, in a statement.

“It is appropriate that we join this alliance which facilitates the relationships between American companies and Chinese companies to develop a clear-cut understanding of distribution guidelines and to develop the marketing research that will benefit companies throughout the entire global industry,” Larson added.

Other founding members include Arrow, Avnet, WPG, Future Electronics, Mouser, element 14, RS Components, Richardson Electronics, Comtech, SZCEAC, Techtronics, Asiacom, Honestar, Shanghai Linpo, Morusun, Letdo Electronics, Jiangsu Sunlord, CE-Power, Zetron, Alignment, and Interine.