A better deal for UK buyers

Simms International has been appointed as UK distributor for a range of power protection equipment manufactured by Tripp Lite. Simms managing director, Alex Tatham, said: Tripp Lite is under-represented here in the UK and intends to present the channel with improved pricing through Simms, offering better margins for resellers. Simms will offer Tripp Lite’s full range along with a true focus on UPS products.

The portfolio includes uninterruptible power supplies, KVM switches that allow users to control multiple computers from a single console and rubberised keyboards, thought to eliminate cross-contamination in healthcare environments.

Alex continued: I believe resellers will be excited about making more margin on their UPS sales and it will give them a chance to differentiate themselves. Tripp Lite is a great fit for our increasing customer base.