Apt-X codec arrives in consumer audio

APTX has announced that Sennheiser, one of its many new OEM clients, has launched the electronics industrys first mass-market consumer products high-end wireless headphones using Bluetooth connectivity that incorporate apt-X audio codec technology under license agreement with APTX. Developed by APTX over many years and already known and used by professionals in broadcast and sound production, apt-X is designed to compress digital audio in a non-destructive manner for real-time transmission over narrowband radio channels or low-latency streaming over congested IP networks without compromising sonic quality.

The new high-quality Bluetooth stereo headphones from market-leader Sennheiser the top-ofthe- range TRAVEL PXC 310 BT model with active noise cancelling, and the TRAVEL PX 210 BT entrylevel model are designed for outstanding wireless audio performance with Bluetooth enabled media players (iPod, etc), mobile phones (Apple, Nokia, Sony-Ericsson, LG, etc) and portable laptops. Sennheiser will begin marketing its new TRAVEL headphones at Berlins International Consumer Electronics Show IFA 2009 in September.

Commenting on news of the first ever mass-manufactured consumer audio products featuring apt-X technology, Noel McKenna, CEO of APTX said: ‘This is a major breakthrough for the company, especially in developing mindshare the building of consumer awareness of apt-X as a musthave ingredient brand. Only apt-X delivers truly outstanding stereo sound quality when deployed in Bluetooth A2DP to stream stereo music and audio from mobile phones, laptops, and popular portable media players like iPod.’

Sennheiser plans to introduce more products featuring apt-X over the coming months. Other mobile phone and laptop manufacturers are expected to follow suit, greatly boosting global consumer awareness of the APTX brand.

McKenna added: ‘Sennheiser is only the first of a growing band of popular consumer electronics brands expected to bring innovative audio products incorporating apt-X technology to huge markets over the coming years. This year alone APTX has licensed apt-X audio compression solutions to several other top-tier manufacturers of laptops, mobiles, and headsets enabled for stereo Bluetooth wireless connectivity.’