Increased demand for LED products has prompted Anglia to sign a distribution deal with Cree to sell and support its XLamp power LEDs in the UK and Ireland. The product line includes both the XLamp XR-E LED, designed to be as efficient as fluorescent sources, and the XLamp XR-C LED, said to provide high performance at a lower cost. Anglia chief executive officer, Steve Rawlins, said: The agreement with Cree is a prime example of our aim to win distribution agreements in specialised areas, enabling customers to integrate the latest technologies from proven sources into their designs. We look forward to driving more widespread adoption of LED technology in the UK.
Cree senior vice president of sales, Bob Pollock, said: Anglias technical ability and strong market presence make it a solid sales channel for Cree. Its commitment to delivering LED solutions and to educating the marketplace about the revolution in lighting is exciting. We look forward to helping Anglias customers achieve dramatically new lighting system and fixture designs.