Defending UK demand for FPGAs

Purchasers in the military and defence sector can now turn to Firefly Technology to buy Altera’s complete FPGA-based solutions. The representative agreement will be effective in the UK and Ireland. Regional sales manger for UK and Ireland, Altera, Alistair Sands, said: Growing our presence in the military and defence market is a strategic objective for us. The Firefly team has over a decade of experience selling to defence customers, with a high level of knowledge and understanding of the industry and its market requirements.

Altera offers complete FPGA-based solutions including intellectual property, design software and development kits. With a keen understanding of selling solutions, Firefly offers us confidence that the customer experience will be identical to dealing with our direct sales channel.

Managing director of Firefly Technology, Tony James, added: Altera has an excellent proposition for the defence market and has already established successful direct relationships with tier one players in Europe. Our role is to widen Alteras reach into the defence electronics market in the UK, providing resources to fully develop accounts.