Specialising in peripherals, accessories and software, Interactive Ideas has been named as the newest member of the UK distribution network for Cherry Electrical Products. It will represent keyboards in the Sirius, Barracuda, Stingray and Control range, as well as a series of seven mouse products. Marketing manager of Interactive Ideas, Michael Breeze, commented: The addition of the Cherry brand is a strong plus factor for our customers and helps to ensure our position in the peripheral and accessory marketplace.