Supporting start-ups

Arrow Advantage, the Arrow Electronics UK sales channels focused on supporting start-up organisations, companies in the early stages of development and other small to medium-sized enterprises has played a key role in helping fitness technology company Swimovate in the development of The Pool-Mate, a fully automatic lap and stroke counter watch for swimmers. This new training device automatically counts the amount of laps and the average strokes per lap for the swimmer. The Pool-Mate can also calculate and save further data including time, speed, distance, and the amount of calories burnt during the training session. This enables swimmers to see how their performance has changed during the session and analyse their efficiency.

Swimovate developed the product after attending a jointly hosted Arrow Advantage and Texas Instruments training day. Through this interactive session Arrow were able to help Swimovate with development kits, training, tools, software and samples of products. Swimovate subsequently decided to use the MSP430 MCU by Texas Instruments.

We listened to Swimovates needs and offered the advice and technical support they required to make this exciting new product a reality, explains Dean Hassell, general manager of Arrow UK. The Ultra Low- Power MSP430 Microcontroller provided the ideal power and portable solution.

Lisa Irlam, CEO of Swimovate adds, Arrow assisted us with the road mapping of this product and advised what products we needed to get the best technical result and at the lowest cost. We are now able to offer triathletes an automatic wrist device at an affordable price.