Internet unites design and purchasing resources

Alan Paterson, Marketing Director, Farnell Europe

Brands combine to establish Farnell element14 as the trusted global source for engineering solutions

Farnell, the leading multi-channel electronics distributor, has announced that the Farnell and element14 brands are uniting. Bringing together the European transactional and community offerings of parent company Premier Farnell will create a single brand that consolidates the end-to-end engineering solutions offered by the business. Design engineers and purchasing professionals will now be able to access all the latest products, information, tools and services needed to complete their work in one place.

The new brand will continue to provide customers with all they currently receive and expect from Farnell, but with the added benefit of combining the industry’s first online research, design and collaboration tools from element14. The pioneering community site was the first to allow engineers to connect with one another and with industry experts to collaborate on new ideas and challenges. The community helps users find answers to their questions and to gather impartial, independent knowledge and information on technical issues and the latest innovations and technologies.

Farnell has a proud history of innovation in electronics distribution across Europe. Always keeping customers at the core of its strategy, the business has led the industry in RoHS compliance, created award-winning packaging options, was the first to offer a free CAD software tool download, and recently launched the unique and powerful Knode on element14.

Through its recent announcement of a global distribution deal with the Raspberry Pi Foundation, Farnell’s element14 community is driving the Raspberry Pi revolution across the globe to educate a new generation of programmers. Farnell element14 is one of only two global distributors to offer the ground-breaking credit card sized computer.  A bespoke group created on the eCommunity is supporting the conversations, debates and sharing of knowledge and information from the flood of developers and first-time programmers keen to get the most from the Raspberry Pi.

Farnell element14 will build upon the company’s legacy of leadership in innovative electronics distribution and map the future with services and solutions beyond products. As more and more customers do their business over the web, Farnell element14 is leading industry through the transition, fusing the established Farnell brand with that of the innovative element14 community to give customers unparalleled service and access to global support and advice.  The single brand will firmly establish Farnell element14 as the trusted global source of engineering solutions.

“When we analyse the web’s potential to transform the way businesses operate today, we realise that there’s more coming up in the next few decades with big changes in customer shopping habits,” said Alan Paterson, Marketing Director, Farnell Europe. “The coming together of element14 and Farnell into a single, powerful entity is a significant step that highlights how the business has adapted well to the digital age. We continue to provide the great products and services both brands are known for with a vision of a single destination that offers an unprecedented range of technical data, innovative tools and services, meaningful community and expert engagement, and the best component shopping experience ever.”