Premier Farnell signs global distribution deal with SEGGER Microcontroller

Global availability of SEGGER’s debuggers and Flash programming tools sees an expanded range of embedded design solutions to drive efficiencies for prototyping, in-field upgrades and production

Premier Farnell plc has announced that it has entered into a global distribution agreement with SEGGER Microcontroller to stock its industry-leading MCU development and programming tools.  Used by engineers around the world, SEGGER’s tool suite is affordable, high quality and easy-to-use and helps reduce development time for embedded applications.

SEGGER’s JTAG/SWD + SWO emulators (J-Link/J-Trace Family) and production flash programmers (Flasher Family) help engineers to develop and debug code prior to production and allow manual or remote production flash programming.  The tools are compatible with a wide range of manufacturer-specific processors, including, but not limited to, ARM, Cortex and Renesas cores, as well as various IDEs.

“This partnership with SEGGER underscores our commitment to provide engineers with best-in-class solutions at each stage of the design flow,” said David Shen, Chief Technology Officer at Premier Farnell.  “By driving design flow efficiencies from product concept through production, we are helping our customers to increase productivity and accelerate time to market.”

“We are delighted to be working with Premier Farnell to extend the reach of our production and development tools portfolio”, said Rolf Segger, Founder and CTO of SEGGER.  “Their model of providing end to end design solutions is a perfect match for our debug and flash programming tool suite and we can leverage their channels to market including the Knode and the element14 community that are unique in the industry.”

SEGGER’s J-Link family of emulators and Flasher programming tools are available across Premier Farnell’s distribution businesses: Newark element14 in the Americas, Farnell element14 in Europe and element14 in Asia Pacific. They can also be accessed through the the Knode on the element14 engineering community, which automates the creation and assembly of embedded design flow solutions.