Heilind Electronics, 3M Interconnect Solutions top distributor, will have its logo featured on Greg Biffle’s 3M-sponsored #16 car in this Sunday’s FedEx 400 NASCAR Sprint Cup Series race at Dover International Speedway in Dover, DE.
The Heilind logo will appear on the hood of the car as part of a nationwide promotion to encourage design activity and increase sales. In addition to Heilind’s logo placement, winners of the 3M sales promotion will be attending the race, where they will be taken on a pit tour, meet Biffle and watch the race from a suite. They will also attend the Camping World Truck series on Friday and the Nationwide Series race on Saturday. These winners include the 3M team of Heilind salespeople, product managers and branch managers. They were chosen based on a variety of factors, including new 3M sales opportunities, largest booked orders, and overall outstanding work in promoting the 3M line.
“We’re thrilled to have the Heilind logo on Greg Biffle’s car in the FedEx 400,” said Doug Fancy, Heilind Supplier Business Manager. “3M is and always has been a great partner of ours, and to have the Heilind logo appear on the car and reward our hard-working employees is truly special.”
Dover International Speedway is a one mile oval track nicknamed “the Monster Mile,” and is known for its concrete surfaces, severely banked corners and signature trophies. Built in 1969, Dover International Speedway is the first all-concrete track in the sport and seats 140,000.
The FedEx 400, part of the Sprint Cup Series, will be June 3 at Dover International Speedway in Dover, DE. It will be televised on Fox at 12:30 p.m. EDT.