Micrel recognises RS Components’ sales success with formal reseller agreement

RS gains authorised reseller status from Micrel for EMEA and Asia Pacific regions following outstanding sales performance

RS Components (RS), the trading brand of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products, has entered into a formal reseller agreement with Micrel Inc., a leading global manufacturer of integrated circuits (ICs) for analogue, Ethernet and high bandwidth applications.  The agreement, which covers Europe, the Middle East, Africa (EMEA) and Asia Pacific, marks the official engagement of RS as an authorised reseller of Micrel products. As part of the agreement, RS has doubled its stock of Micrel devices with the addition of more than 370 ICs to its ever-expanding semiconductor portfolio.

RS was granted the status of authorised channel partner by Micrel as an acknowledgement of RS’ unrivalled sales performance in the EMEA region. This was endorsed last year with an award presented by Micrel to RS for outstanding sales growth following a record 2010 during which RS’ sales of Micrel devices grew by 182%.  RS’ global presence, including its solid infrastructure for the market in Asia Pacific, was also highly influential in Micrel’s decision to formally appoint RS to its EMEA and Asia Pacific distribution network.

Commenting on the agreement, Micrel’s distribution sales manager, EMEA, Peter Horwat said, “RS has excelled in its sales performance over the past 18 months, achieving exceptional levels of growth across our entire EMEA distribution network. RS has succeeded particularly well with our new product technologies, which demand the highest service levels in terms of technical and commercial support. RS has delivered both to design engineers with superb clarity and effectiveness.  Sealing this agreement with RS is an extremely positive move that will significantly strengthen our penetration across the globe. ”

Fred Knowles, RS Components’ head of electronics product management, added, “Micrel’s understanding of the devices that electronics engineers need today, and what they will need tomorrow, enables the company to maintain phenomenally high rates of product innovation. They’re a perfect match for our business and enable us to be first to bring leading-edge technologies to our customers. Our role, which has clearly been successful, is then to make it very easy for customers to find, design-in and buy Micrel chips. It’s a credit to the efforts of the whole team here at RS to be recognised by Micrel through this agreement.”

The full Micrel range of products, available for same-day despatch from RS, can be found at