Farnell element14, the leading multi-channel distributor of electronic components, and part of the Premier Farnell group, has launched its latest interactive catalogue, featuring over 190,000 products, designed to make the buying process easier.
This new interactive catalogue follows the launch of the company’s MRO Cat – which showcased Farnell element14’s maintenance and repair products, earlier this year. Accessible from PC, iPad and Android tablet, the new interactive catalogue includes several enhancements based on customer feedback.
Key improvements include offering quicker page flips and enhanced search functionality which allow customers to browse and purchase in less time, and better search functionality makes results much more precise. The online version allows the customer to print a mini catalogue, which can be tailored to an individual or company’s needs.
The new features, some of which are unique in the industry, include daily stock availability, live chat with the technical team and the option to download product technical data sheets. Existing features allow easy electronic browsing in the same layout as the paper catalogue which users can view in full page or zoom. Excellent search and bookmarking functions plus the ability to add notes directly to the pages helps customers find the products they need quickly.
Alan Paterson, Marketing Director Farnell element14, said: “Searching and buying components is a major part of our customer’s working week. We are delighted to be able to launch the new version of our interactive catalogue based upon their direct feedback. Launching this new interactive catalogue is only the beginning. We have a range of exciting tools and services we are developing, to ensure we provide a great customer experience which always makes it easier for our customers to do business with us.”
The catalogue is available at http://www.easyflip.co.uk/Farnell_element14_2013_UK/enter.html and is supported by the global community element14 as well as technical assistance from a team of qualified technical advisors. Impartial advice and comprehensive support on legislation is also available from Farnell element14, the global market leader in RoHS, WEEE and REACH, accessible via the community.