Daniel Josefsson the UK based electronic manufacturing services division of the Cyclops Group has grown significantly since being acquired in 2010. The investment in services, machinery and marketing has meant the company that was originally established in 2001, has doubled its annual turnover to a million pounds since sitting under the group umbrella.
The organisation has now taken the decision to rebrand after their continued success and development, replacing Daniel Josefsson with the new name DJ Assembly. Beverley Scott Head of Marketing explains, “With the current expansion and growth of the company it seems like the correct time and next natural step. As we were already recognised as DJ by many of our customers, DJ Assembly seemed perfect, allowing us to define what we do through our brand name and better reflect our services. We are confident that after our extensive customer and partner research our brand will be more recognisable, supporting the company and our customers as we continue to grow. ”
DJ’s expansion has now seen the company moving to larger premises in order to meet the increased customer service demands. The new offices are 3000ft² and will be home to all the manufacturing, warehouse and administrative staff to accommodate the ever growing team. Also this year DJ have been awarded the prestigious AS9100 quality accreditation building on their compliance to ISO9001:2008. The AS9100 certification reinforces the quality standards that are in place and DJ’s ability to meet the needs of customers requiring a higher level of accreditation.
Now with five times the number of regular customers since joining the Cyclops Group, the growth of the company has largely been down to the investment in services, including marketing, to ensure customer engagement and the continued improvement of services. DJ have exhibited at both Electronica and Southern Manufacturing in the last 12 months, while conducting strategic marketing campaigns both online, offline and through email in order to promote their services.
DJ pride themselves in being passionate and transparent, that’s why to celebrate the opening of their new premises, they will be holding an open day to give everyone the chance to visit. In the meantime you can book an appointment to see their facilities and how they work or an online video tour is available at www.djassembly.com.
DJ Assembly will remain committed to delivering the same exceptional personal service, while meeting the manufacturing needs of their customers.