Affordable quality

In this article, Rapid explains how its own brands are designed to provide alternatives to recognised brands while offering savings without sacrificing quality.


Rapid Electronics’ private label development manager, Graham Davies, explained: “Rapid’s own brands aim to offer competitive pricing, but with the confidence that many years of industrial experience is behind the products. We are proud of our brands and are proud to be able to offer our customers genuine savings with peace of mind regarding product quality, compliance and supply.”


R-Tech is Rapid’s principal e-mech brand, comprising products including solder, fixings, relays, enclosures, switches and fuse holders. A recent addition was a range of lead-free solder containing various flux options to suit multiple applications, while meeting J-STD004. All products are backed by our detailed, consistent datasheets and technical/sales support.


TruConnect is Rapid’s connector brand. Introduced 25-years ago, TruConnect features a range of UL and VDE-approved terminal blocks, audio, board-to-board, mains and multipole connectors. The TruConnect range is designed to offer value and quality and is growing consistently to meet customers’ ongoing needs.


Unistrand is Rapid’s cable and accessory brand. By offering stocks of regularly used cables and wires at competitive prices, Unistrand is a genuine alternative to branded options.