Own brands marry value and quality

Rapid introduces buyers to its own brand portfolio which includes products ranging from relays, enclosures and connectors to stocks of wire and cable

From its origins in educational products, Rapid has evolved into an e-commerce distributor of electronic components and consumables. Throughout its 44-years, the company considers some of its main accomplishments to be its own brands.  

Rapid’s own brands are managed to provide genuine alternatives to recognised brands, offering savings without sacrificing quality. Using experience and customer input, the portfolio of own brands is designed to provide trusted, quality products with constantly updating ranges.  

   R-Tech is Rapid’s e-mech brand, comprising solder, fixings, relays, enclosures, switches, fuse holders and more. Recently added lead-free solder includes various flux options while meeting J-STD004. All R-Tech products are backed by datasheets and technical/sales support.  

   TruConnect is Rapid’s connector brand. Introduced 25-years ago, TruConnect includes a range of UL and VDE-approved terminal blocks, audio, board-to-board, mains and multipole connectors. The growing TruConnect range is designed to offer value and quality.  

   Unistrand is Rapid’s cable and accessory brand. Offering stocks of regularly used cables and wires at competitive prices, Unistrand is designed to be a genuine alternative to branded options.