Evolving supply chain strategies

Fusion Worldwide’s president, Tobey Gonnerman

Fusion Worldwide’s president, Tobey Gonnerman, suggests the 2024 PC market could see an uptick as hardware purchased during the pandemic starts to be upgraded

With a myriad of factors at play, stating exact predictions for semiconductor pricing and availability for the year ahead is impossible. For example, if one sector’s growth outstrips another’s decline, we can expect supply chain gaps and higher prices. However, if the opposite is true, availability and pricing may be unaffected.

To effectively navigate these market ebbs and flows to support our customers, Fusion Worldwide strategically does the following:

• Aggregates information from a vetted supplier network

• Utilizes real-time market updates with its proprietary data insight tool, Scout RMS

• Provides 24/7 customer support globally to deliver insights

As we assess the 2023 market and recent trends, we anticipate the automotive sector may struggle in 2024. This is partly due to China reducing its generous EV subsidy, alongside global factors like continued inflationary pressure and EVs’ lack of cost-competitiveness with combustion engine cars. However, we do expect an uptick in the PC market. Individuals who purchased PCs during the height of the pandemic are ready to upgrade. Additionally, the launch of AI-enabled operating systems will likely fuel demand.

We look forward to 2024 and urge manufacturers to continue evolving their strategies to thrive in a ‘new’ market environment.