Re-branding underscores close connections

ES Aug13 Pg05 to 10 News HypertacInterconnect specialist, Hypertac, has announced a re-branding initiative that will position the company, along with its two sister companies, Sabritec and IDI, under the Smiths Connectors banner.

In addition to extending Smiths Connectors’ global presence through the combined brands, which provide a far larger suite of interconnect product and service offerings, the re-branding also increases the focus on delivering the most comprehensive solutions available to a worldwide customer base.

Managing director, Smiths Connectors, Roland Carter, said: “All our brand technologies offer significant independent value but, under the common banner of Smiths Connectors, the combination of the three is greater than the sum of the individual parts.”