Five reasons to use a design-in distributor

From advice on component selection to logistics and inventory stocking, there are several advantages to purchasing from a design-in distributor, rather than going direct to the manufacturer.



  • Component selection

It goes without saying that any manufacturer will advocate their own product. And although they can answer technical questions quickly, they are unlikely to disclose product pitfalls, or make comparisons with the competition (unless it’s favourable). Design-in distributors, however, represent several manufacturers and have a good understanding of customer requirements, enabling them to better recommend the right product for you.

  • Technical knowledge

Many design engineers like utilising the same components from the same manufacturers time and time again, yet there may be innovative new products offering a variety of advantages. Technical manager at Rhopoint Components, Jay Gasson, explained: “Representing over 25 different manufacturers, means we launch several new products a year. It is always a challenge when new technology is introduced, as customers just don’t know they can do things more effectively.” Rather than asking for a specific part number, try discussing what you want to achieve. You may find there is a better solution with benefits including accuracy, pricing, physical board space, lead times or even eliminating other components.

  • Local representation

A sales representative is not always required, but what if the manufacturer is located on a different continent and you need the answer today? Or you think the component is right but could do with samples or seeing a demo? Manufacturers employ a network of distributors for that purpose so utilise them.

  • Customisation

Many industry-leading component manufacturers are capable of offering much more than what is available from online marketplaces. If you spend ages browsing websites and datasheets but can’t find what you need, speak to a design-in distributor. They know which products are customisable and may be able to arrange the perfect component.

  • Stocking and logistics

Purchasing via online stores allows you to order as and when required, but what if your supplier runs out of stock and you are quoted several weeks for delivery, which will impact production. A design-in distributor may be able to offer alternatives from the various suppliers they represent on shorter lead times or even from stock, as well as offering stocking options or call-off orders to help combat future potential shortages.

So the next time you have a requirement, why not give a design-in distributor a try and speak with Rhopoint Components Ltd. Offering a high level of technical and logistical support across their numerous authorised partners and complete product portfolio, they could provide the right solution for you.