Insight, inspiration and motivation

The 2024 ERA Conference offers opportunities to learn from an all-star lineup of speakers and breakout sessions, while also connecting with fellow conference goers

The annual ERA Conference—an educational and networking event for electronics components manufacturers’ representatives, distributors and manufacturers—takes place at the AT&T Hotel & Conference Center in Austin, Texas, on Feb 25 to 27, 2024. The event brings together all segments of the industry in a collaborative and energetic environment, offering attendees a unique opportunity to learn, connect and grow.

The Conference theme for 2024 is ‘All Systems Go—Energizing Our Customers’ Experience’. The keynote, general and breakout sessions will focus and reflect on the industry’s enthusiasm, drive and commitment to serving its customers. The general schedule for the event is:

  • Sunday, Feb 25: Attendee registration; badge pick-up; welcome cocktail reception
  • Monday, Feb 26: Breakfast workshops; keynote speaker session; two general sessions; various breakout sessions; and the Conference networking party off-site in the evening
  • Tuesday, Feb 27: Breakfast workshops; two general sessions; various breakout sessions; and close of Conference at 5:30 pmThe educational sessions are planned by an enthusiastic, esteemed and experienced group of volunteers from around the industry. Here is what they have planned for the 2024 Conference:
  • Keynote speaker Stacey Hanke, Hall of Fame speaker and author, will present: Build Trust and Connection to Create Influence Monday To Monday
  • General session speaker Andrew Busch, political economist and author, will present: Future Economy: Growth Opportunities
  • General session speaker Cam Marston, speaker, author and workplace expert, will present: Selling Across Generations
  • General session speaker Crystal Washington, technology futurist, will present; Revolutionary Technology Trends
  • A fourth general session speaker who is, at press, still to be determined, will speak about customer service and sales

The Conference planning committee aims to select keynote and general session speakers who will provide timely insight, inspiration and motivation.

Breakout sessions will cover timely and pertinent topics such as: the sales rep of the future; negotiating better sales rep contracts; bringing talent into the electronics industry; cybersecurity; AI; secure data sharing and collaboration; the evolution of field sales; personal branding; time management techniques; cutting-edge design tools; bringing value to engineers; digital marketing; and succession planning.

Breakout sessions are a fan favorite of the Conference due to timely topics presented and energetic participation.

The Conference has an estimated 130 sponsor companies and will host approximately 650 attendees. Several ERA Recognized Resource exhibitors will also be located in the exhibit hall to demonstrate how they can improve efficiency
and bottom line for reps, manufacturers and distributors.

Walter Tobin, ERA CEO, will present an annual ERA update and lead an awards ceremony that honors industry members. This year’s Lifetime Achievement Award will be presented to Dick Neumann, a 47-year industry veteran and former vice president at Grayhill.