
Jon Barrett
Editor of Electronics Sourcing UK, North America and Europe
During his publishing career, Jon has continued to develop his mechanical, electronic and software skills ranging from recent qualifications in precision welding to the development of hosted business software.
SWOT a year
This time every year I finish reading Electronics Sourcing North America’s ECIA TOP 50 Americas Authorized Distributors Report and wonder two things to myself. Firstly, how closely does the report match my own experience and expectations? Secondly—mostly for fun—I wonder what the following year’s big news will be? I can safely say, 12 months ago, a reset of global tariffs was not on my list of options. If I run an appraisal of past years…
SWOT a year
This time every year I finish reading the ECIA TOP 50 Americas Authorized Distributors Report and wonder two things to myself. Firstly, how closely does the report match my own experience and expectations? Secondly—mostly for fun—I wonder what the following year’s big news will be? I can safely say, 12 months ago, a reset of global tariffs was not on my list of options. If I run an appraisal of past years in the…
Blink and 20 years of monumental change flies by
As Electronics Sourcing celebrates 20 years of publishing, I’m having a trip down memory lane, reflecting on how the electronic component distribution industry has evolved and indulging in a little future gazing to boot. Two decades ago, component distribution was often a transactional, ‘feature and price’ business. I visited plenty of distributors comprising little more than a bank of telephones taking orders, boxes of components and a dispatch room. By comparison, today’s distributors are a…

John Denslinger
Editorial contributor to Electronics Sourcing
John Denslinger is a former executive VP Murata, president SyChip Wireless, and president/CEO ECIA, the industry’s trade association. His career has spannned up to 40 raw years in electronics.
eVTOL is about to take-off
In this article, John Denslinger explores eVTOL aircraft and suggests it might be time to fasten our seatbelts as the technology is ready for take-off. In technology, acronyms tend to say a lot about a product. Perhaps the best-known example is EV. EV has become the descriptive moniker for electrification of automobiles. However, under the radar is a lesser known acronym about to take-off and that is eVTOL. eVTOL stands for ‘electric vertical take-off and…
ICE jam
John Denslinger takes a detailed look at how the dynamics of electric vehicle uptake are shifting over time and how this is influencing manufacturers’ design and production strategies . Weather reporters often use the term ‘ice jam’ to refer to a mass of frozen ice chunks that clump together blocking a river’s flow. In the automotive world, the ice jam is the consumer’s affinity for ICE (internal combustion engine) that’s hindering EV adoption. At 78…
2025 Forecast: cautiously optimistic
John Denslinger’s view of 2025 mixes fluctuating GDP, economic uncertainty, technological pathways to organic growth and semiconductors on a roll. Do you remember forecasting this time last year? Inflation dominated nightly news. The Fed signaled successive near-term rate increases. Reshored supply chains were still new and somewhat untested. Jobs openings were plentiful but many went unfilled. Would it be recession or soft-landing? Fortunately, consumer spending saved the day. A combination of strong consumer spending with massive…